Privacy policy

I.  Controller of information

Any personal information provided to or gathered by this website, telephone or face to face is controlled primarily by RÁS Car Rental, whose registered office is at Fluggörðum skýli 23, IS-101 Reykjavík, Iceland.

II.  How we collect personal information

When booking car rental services via the phone, face to face or through digital channels, we ask for your name, postal address, telephone number, email address, drivers license number and date of birth. This helps us to process your booking, to contact you if we have any problems with your request or to send you an electronic confirmation of any quotes obtained, or bookings made. If you pay for your rental at the time of booking you will be asked to enter your payment card type, number and expiration date to enable us to take your payment

III.  History of Transactions

We will maintain electronic records of all rental agreements and other transactions you enter into with RÁS Car Rental.

IV.  Your rights as a Data Subject

You can view/access and correct the personal data we hold about you at any time, see the Accessing and updating information section on how to do so. You have the right to ask us to erase the data that we hold about you (in some cases), you have the right to have a copy of the data provided in an electronically readable format, you have the right to have the data ported elsewhere, you have the right to object to us processing your data and if so the right also for us to restrict processing until the data has been erased or an agreement has been reached between ourselves and you as to the circumstances surrounding the objection. You also have the right to restrict us from processing for other circumstances. You have the right to be informed of any data breach which may result in high risk to your rights and freedoms as a data subject, you also have the right to be notified of further processing of your personal data. You have the right not to be evaluated on the basis of automated decision making and/or profiling. RÁS Car Rental does not profile its customers.

V.  IP address

We collect your IP address when you visit our site. This only identifies your ISP (Internet Service Provider) and does not contain any information about you as an individual. We use this information to help us understand more about where our site traffic originates.

VI.  Cookies

Our website uses cookie technology. Cookies are encrypted strings of text that a website stores on a user's computer. Cookies enable us to customize our website and offerings to your needs and provide you with a better online experience. In addition, cookies are used to measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access.

The types of cookies that we use are referred to as session cookies and persistent cookies.

• Session cookies: These cookies are temporary and are automatically deleted once you leave our website.
• Persistent cookies: Unless you delete these cookies they will remain on your computer hard drive.

We do not use cookies to gather information concerning your visits to other sites, nor ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with our website. Cookies do not corrupt or damage your computer, programs, or computer files.

VII.  External links

Clicking links on our website may result in you being transferred away from the website to third party websites. RÁS Car Rental is not responsible for the content of any external website.

VIII.  How does RÁS Car Rental use your data?

We may process, transfer and/or share personal information to:

  • Provide you with services both rentals and returns
  • Manage your bookings – create, modify or cancel bookings
  • Meet legal obligations in relation to parking, toll payments and/or speeding fines or for stolen vehicle investigations
  • Administrative fees for defending/administering fines
  • Collect money you owe us including vehicle cleaning
  • For accident and damage reporting or estimation or complaints regarding vehicles
  • To establish, exercise or defend our legal rights or claims
  • Refunds and charge back claims
  • For lost property or found property
  • To manage and improve our day-to-day operations and services
  • To detect and prevent fraud or other crime 

IX.  Legal basis for processing your personal data

We will process your data if you have given us your consent or to perform a contract with you for car rental, and/or to comply with legal obligations and/or for existing customers, we have a legitimate interest as the data controller for any of the uses of data explained in the above section (VIII).

X.  Legal Obligations

RÁS Car Rental is legally obliged by Icelandic law to provide personal data regarding renters to collections and other authorities in the event of non-payment of tolls and accruing fines, unpaid parking charges and fixed penalty offences.

XI.  Sharing Information

RÁS Car Rental will not share your personal information except for legal obligations (see above) 

XII.  How does RÁS Car Rental protect your data?

We take the responsibility of protecting your personal data very seriously and are committed to making every effort to keep your personal data safe and secure. We use industry standard best practice technical controls such as firewalls and data encryption to keep your data safe. Our website uses Secure Socket Layer (SSL) encryption technology to protect personal information such as credit card details when making a booking. Any personal information that we hold as part of your customer profile will be held in a database with physical and technological security controls and procedures in place. Only the last 4 digits of your credit card number will be displayed when viewing, amending or deleting your credit card details or on any booking on our website. However, we would ask you not to enter any payment card numbers into fields on our website, unless that the field is specifically marked for that purpose.

XIII.  Accessing and updating information

You are welcome to see the information held about you at any time and to make the necessary amendments to keep the information up to date. This is called a Subject Access Request. To submit a subject access request, please contact us quoting your name and address and either your driver’s license number or date of birth (for verification). 

XIV.  Data Retention

We will retain your personal data for a period of up to seven years after a rental for accounting purposes. Account holder’s data will be retained until the customer request cessation and then for a period of seven years for accounting purposes after which it will be deleted. For renters who fail to show, personal data will be held for a period of six months and deleted thereafter.

XV.  Changes to this policy

We reserve the right to change this policy at any time, so please check back regularly to stay informed about updates to this Policy. Any amendments to this privacy policy will be posted here on the website. We will review our privacy policy on regular basis and update as and when necessary.

Last update:  27.09.2021